Back

To celebrate the diversity and strength of business in the Black Country, the Black Country Local Enterprise Partnership (LEP) is once again leading a social media campaign on Friday 14 July in support of Black Country Day and of local Black Country businesses.

The LEP, alongside the 4 Black Country local authorities; Dudley, Sandwell, Walsall and Wolverhampton, is encouraging local businesses to tweet about their product(s), workplace or staff members.

On Friday 14 July, the LEP would like local businesses to:

  • Take a photograph of their product(s), workplace or staff
  • Post the picture to Twitter to celebrate Black Country Day
  • Include the hashtag #MadeInTheBlackCountry along with any others which might apply (i.e. #manufacturing, #business etc). Please also mention @officialBCday where possible.

On its own, a single tweet holds little power, but a range of tweets from companies celebrating the Black Country and their roots will be noticeable, generating interest in the participating accounts and the wider message.

The 2016 LEP campaign saw over 1,300 tweets issued by almost 500 businesses and individuals using the hashtag #MadeInTheBlackCountry; reaching over 900,000 people. The aim is to build on these figures for 2017.

Black Country Day on 14 July, marks the region’s industrial heritage and the anniversary of the invention of the World’s first steam engine, the Newcomen Engine, built in the Black Country in 1712.

Today, the Black Country is still home to a world class manufacturing and engineering base, one of the UKs leading supply chain centres with excellent collaborative research and development opportunities and home to the UKs most successful Enterprise Zones.

For further details on the LEP’s social media campaign, please contact the LEP’s marketing team on 01384 471163.

  • Share this page

Calling all built environment experts, the Black Country Garden City needs you!

The Black Country Garden City is an ambitious initiative to increase the quantity and raise the quality o...

Wolverhampton manufacturer expands following Black Country support

A Wolverhampton business has announced multi-million-pound expansion plans following support from City of...

Preferred developer announced for Bilston Urban Village site

City of Wolverhampton Council has named its preferred developer to deliver a multi-million-pound housing ...

Garden City plans for Dudley Port

The Dudley Port area of Tipton has been earmarked as a key site for new housing, employment growth and im...

Events

Midlands Engine market visit to TRAKO 2017

The Midlands Engine initiative aims to boost economic growth across the Midlands including through enhanc...

Midlands Engine market visit to China International Industry Fair (CIIF) 2017

The Midlands Engine initiative aims to boost economic growth across the Midlands including through enhanc...

Department for International Trade Gulf Tour to the UK 2017

National Brewery Centre, Burton-upon-Trent, 19 September 2017 Receive free expert advice on a wealth of b...

Be Part of the Team: Midlands UK @ MIPIM 2018

Midlands UK is a collaboration between the public and private sector, working together to showcase over ...

News to your inbox

Enter your details and receive our Newsletter straight to your inbox